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UI/UX & Product Design

Screen design and user experience

UI/UX & Product Design

Screen design and user experience

User needs14Structure and flows21Wireframes28
  • 01User needsNew
  • 02Structure and flowsIn progress
  • 03WireframesReady
  • 04Design and prototypeScheduled
  • 05Shared componentsDone
Product concept / 13Concept view. Illustrative data.

What it is

Product design defines how a system looks and how people use it. UI concerns screens and visual elements; UX concerns the steps users follow to complete a task clearly.

When you need it

When you are starting a new product or users encounter difficulties with an existing website or application.

What you receive

User flows, screen designs and a development-ready prototype, depending on the project stage.

Features

From need to function.

  1. 01

    User needs

    Defining roles, goals and difficulties people encounter.

  2. 02

    Structure and flows

    Organising pages, navigation and the steps of key actions.

  3. 03

    Wireframes

    Arranging content and functions before developing visual details.

  4. 04

    Design and prototype

    Detailed screens and a clickable model for testing the idea.

  5. 05

    Shared components

    Consistent buttons, forms and visual rules throughout the product.

An example in practice.

Illustrative example

Before building a booking app, a prototype of its main screens is tested. The team evaluates service selection, scheduling and confirmation, making changes during the design stage.

Where we start

Users, product goals, brand identity and the steps that need to feel easy.